HIGHEST INCREASE IN VOLUME OF ALL ASSET CLASSES
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The hotel investment market can report the highest increase in investment volume compared to 2024 in an asset class comparison: The overall balance was over €1.8 billion, a remarkable 29% higher than in the previous year. It is also pleasing that the volume achieved was roughly back to the level of 2022 (just under €1.9 billion), in which the interest rate policy measures had not yet reflected to that extend in investment turnover.
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The fact that both the larger and smaller city categories were able to benefit from the market revival underlines how diverse the market is at the moment: With major transactions such as the Mandarin Oriental in Munich, the Motel One Köln-Messe and the Steigenberger Hotel am Kanzleramt in Berlin, several hotel transactions with a signal effect were observed. At the same time, however, around two-thirds of the registered sales in the individual deal segment were in cities outside the A-locations, which underlines the overall broad-based demand impulses.
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In addition, the increased momentum was also reflected in the portfolio sector: The Keystone portfolio of 17 Mercure and Ibis hotels nationwide as well as the majority stake of ActivumSG in Centralis' serviced apartments platform show, among other things, that package sales can increasingly be realized again in the context of asset deals but also in company takeovers. In total, the portfolio volume is around €379 million (vs. €150 million in 2024).