BEST START TO THE YEAR SINCE 2022
The hotel investment market is off to a dynamic start in 2026. With an investment volume of around €318 million, it not only exceeds the result from the same period of the previous year by around a third, but also achieves its best result since 2022. After the portfolio segment had picked up noticeably over the course of last year, market activity has so far concentrated on individual transactions: hotel portfolios have not yet been recorded as at the start of 2025. The average volume per deal fell slightly year-on-year to €11 million due to the large number of smaller transactions.
On the buyer side, there are again more institutional investors. These are currently dominating the market, especially in the size classes above €25 million. The robust overnight stay figures and high occupancy rates form the basis for their growing interest. In the smaller-scale segments up to €25 million, on the other hand, owner-occupiers and private investors are still strongly represented.
It is striking that international investors are particularly present at the beginning of the year. The three largest deals in the first three months are on their account. More than half of the hotel investment volume comes from foreign investors, especially from the Anglo-Saxon world.